Social Marketing to Reduce Shoreline Armoring

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This project is part of a multi-pronged effort to reduce the amount of armoring along Puget Sound marine shorelines. It will evaluate the barriers and motivators for private shoreline landowners in choosing to remove or forgo bulkheads, rip rap, and other modifications. It will provide clear, innovative, and realistic approaches for entities in the Puget Sound region to implement social marketing and behavior change campaigns. In the future, the Grant Program will provide this social marketing and behavior change strategy, as well as information about incentive options, to local governments and other entities interested in implementing armoring reduction programs.

Partners: Social Marketing Services, Futurewise, Coastal Geologic Services, Applied Research Northwest