Social Marketing to Reduce Shoreline Armoring

Efforts

Efforts describe the goal-oriented activites of workgroups

• Knowledge Creation
  • Adaptive Management
  • Arts and Crafts
  • Lessons
  • Monitoring
  • Research
• Protection
  • Acquisition
  • Green Infrastructure
  • Regulation
• Restoration
  • Beach Nourishment
  • Engineered Log Jams
  • Fish Passage
  • Revegetation
• Social Change
  • Advocacy
  • Coordination
  • Education
  • Funding
  • Integrated Ecosystem Management
  • Legislation
  • Planning

Effort References

• RCO's PRISM Project Search
• Salmon Recovery Portal
• Ecology's Administration of Grants and Loans
• USACE Regulatory In-lieu Fee and Bank information Tracking System

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This project is part of a multi-pronged effort to reduce the amount of armoring along Puget Sound marine shorelines. It will evaluate the barriers and motivators for private shoreline landowners in choosing to remove or forgo bulkheads, rip rap, and other modifications. It will provide clear, innovative, and realistic approaches for entities in the Puget Sound region to implement social marketing and behavior change campaigns. In the future, the Grant Program will provide this social marketing and behavior change strategy, as well as information about incentive options, to local governments and other entities interested in implementing armoring reduction programs.

Partners: Social Marketing Services, Futurewise, Coastal Geologic Services, Applied Research Northwest

Notes

• funded by the Puget Sound Marine and Nearshore Grant Program
• final reports << This link is now dead.

Reports

• File:Social Marketing Project 2014 final report.pdf
• File:Social Marketing Project 2014 survey shoreline property owners.pdf
• File:Social Marketing Project 2014 Social marketing approach and campaign implementation tools.pdf
• File:Social Marketing Project 2014 barriers motivations literature review.pdf
• File:Social Marketing Project 2014 evaluating barriers and motivators.pdf
• File:Social Marketing Project 2014 how to guide for shore friendly campaign implementers.pdf
• File:Social Marketing Project 2014 research synthesis and audience map.pdf

• File:Social Marketing Project 2014 marketing shoreline parcel segmentation.pdf
• File:Social Marketing Project 2014 shoreline owner parcel characteristics.pdf
• File:Social Marketing Project 2014 reduce shoreline armoring.pdf