Social Marketing to Reduce Shoreline Armoring

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What Links To This Page?

Link to List of Workgroups Link to List of Efforts Link to List of Resources Link to List of Documents Link to List of Topics Link to List of Places

Link to Headwater Sites Link to Lowland Watershed Sites Link to Floodplain Sites Link to Delta Sites Link to Embayment Sites Link to Beach Sites Link to Rocky Headland Sites

This project is part of a multi-pronged effort to reduce the amount of armoring along Puget Sound marine shorelines. It will evaluate the barriers and motivators for private shoreline landowners in choosing to remove or forgo bulkheads, rip rap, and other modifications. It will provide clear, innovative, and realistic approaches for entities in the Puget Sound region to implement social marketing and behavior change campaigns. In the future, the Grant Program will provide this social marketing and behavior change strategy, as well as information about incentive options, to local governments and other entities interested in implementing armoring reduction programs.

Partners: Social Marketing Services, Futurewise, Coastal Geologic Services, Applied Research Northwest