Social Marketing Project 2014 Social marketing approach and campaign implementation tools

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• Cereghino 2015 grant administrative streamlining
• WDNR 2001 shorezone data dictionary
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• TRPC 2013 sustainable thurston development plan
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• TCAMRC 2018 thurston amphibian road survey summary
• TCAMRC 2017 thurston amphibian road survey protocols
• Sync 2018 infrastructure coordination fact sheet
• Sync 2018 DRAFT strategic plan for infrastructure coordination
• Stuart & Canty 2010 environmental markets for agriculture

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File Link: Social Marketing Project 2014 Social marketing approach and campaign implementation tools.pdf

This report, part of the social marketing strategy to reduce shoreline armoring, outlines the audience segmentation, segment traits, barriers, and motivators, key decision points and influencers, key incentives, social marketing tools, and messaging and creative concepts.