Social Marketing Project 2014 reduce shoreline armoring
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View File: Social Marketing Project 2014 reduce shoreline armoring.pdf
This presentation summarizes the research, findings, and recommendations from the social marketing strategy to reduce shoreline armoring. This project was completed by the social marking firm Colehour + Cohen, and focuses on realistic approaches that use research-based incentives to overcome the specific barriers to reducing shore armor among key target audience segments.
