File:Social marketing to reduce shoreline armoring.pdf

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Social_marketing_to_reduce_shoreline_armoring.pdf(file size: 3.24 MB, MIME type: application/pdf)


This presentation summarizes the research, findings, and recommendations from the social marketing strategy to reduce shoreline armoring. This project was completed by the social marking firm Colehour + Cohen, and focuses on realistic approaches that use research-based incentives to overcome the specific barriers to reducing shore armor among key target audience segments.

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Date/TimeDimensionsUserComment
current20:35, 17 June 2014 (3.24 MB)Mariahunter (talk | contribs){{document}} category:presentation category:social science This project, based on the social marketing research of Colehour + Cohen, focuses on realistic approaches that use research-based incentives to overcome the specific barriers to reduci...

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