File:Social Marketing Project 2014 Social marketing approach and campaign implementation tools.pdf

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This report, part of the social marketing strategy to reduce shoreline armoring, outlines the audience segmentation, segment traits, barriers, and motivators, key decision points and influencers, key incentives, social marketing tools, and messaging and creative concepts.

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current20:54, 17 June 2014 (2.24 MB)Mariahunter (talk | contribs){{document}} category:document category:social science This report, part of the social marketing strategy to reduce shoreline armoring, outlines the audience segmentation, segment traits, barriers, and motivators, key decision points and influ...